Graphic Design Theory Book
The book is used vastly for introductory design classes where people need to learn the history of graphic design through the ideology of some of the most influential designers in history. This redesign was approached as an information design project, representing each of the authors, their location, and relationship in time, to explain the nature of the book itself. Through the used of color, the book identifies each designer/writer with a particular color, predominant in the overall compendium of work throughout their professional career. The cover portrays the transition in the history of all the designers and the different design movements. The photos for this project are the result of a Collaboration with talented photographer Hannah Kraus.
Role in the Project: Book Designer
Print Design. Book Design
Methodology Strategy. SCAD Atlanta. Winter 2015
Based on interviews with classmates and other designers, I identified that the current cover didn’t convey the eclectic content of the book. The diversity and importance of the content for their design education was relevant to all students. Since I was charge with designing the essays by Paul Rand and Massimo Vignelli, an extensive research led me to create connection with the authors/designers, their distinctive colors and the relationships (time-wise) with other designers.
Research about Massimo Vignelli and Paul Rand, led me to wonder, if the other authors had a prevalent color that identifies them, the way they did. By using the website color thief, I was able to identified their dominant colors from their outstanding projects. The design of the book became a system in which each essay has its determined color; in the cover and openers the authors are organized chronologically, so the audience can see the evolution of color use throughout history and design movements.