Cecilia Villegas
Industrial and Graphic Designer
final-Ersilia-Poster_Mockup.jpg

Forms of Trade Poster

Promotional poster for a Conference about Visual Language. It showcases the visual interpretation of the city of Ersilia, story from the book Invisible Cities by Italo Calvino. The city of Ersilia talks about the relationship between the inhabitants of the city, represented by strings between the houses of the city. 

THE PROBLEM

The goal of the project was to design a visual/concrete poetry that would represent a network built by people in the professional field, which would allow them to exchange or trade knowledge, skills or any other benefit that other people can provide. 

THE SOLUTION

My understanding of the city of Ersilia was that its inhabitants focus on building relationships with the intention of trading, which means that they have a particular motive behind the creation of a bond with another person, it’s never a selfless relationship. Extrapolating this to the dynamic of a conference, in this type of events, many people’s primary goal is to network. Similar to the inhabitants of Ersilia, the relationships mean that they create a network of individuals with whom they want to interact and benefit from in some way,s while trading something in return.

My idea for this poster was to show visually; the actual network people could build when they attend a professional event; which relates to the system the individuals in the city of Ersilia make with the purpose of trading. 

Since the conference is about visual language, I thought that it was an interesting idea to portray that relationship by creating a diagram of relations between the words in the story. The connections were based on how they, in some way, affect or generate change in other words; and in that way portraying the trading relationship between the inhabitants of Ersilia.

Forms of Trade Poster

Promotional poster for a Conference about Visual Language. It showcases the visual interpretation of the city of Ersilia, story from the book Invisible Cities by Italo Calvino. The city of Ersilia talks about the relationship between the inhabitants of the city, represented by strings between the houses of the city. 


final-Ersilia-Poster_Mockup.jpg

The problem

The goal of the project was to design a visual/concrete poetry that would represent a network built by people in the professional field, which would allow them to exchange or trade knowledge, skills or any other benefit that other people can provide. 

The Solution

My understanding of the city of Ersilia was that its inhabitants focus on building relationships with the intention of trading, with the particular motive of creating a bond with another person, it’s never a selfless relationship. Extrapolating this to the dynamic of a conference, in this type of events, many people’s primary goal is to network. Similar to the inhabitants of Ersilia, the relationships mean a network of benefitial connections. 

The Design 

The idea was to show visually; the actual network people could build when they attend a professional event; which relates to the system the individuals in the city of Ersilia make with the purpose of trading. Since the conference is about visual language, those relationship were represented by a diagram of relations between the words in the story. The connections were based on how they, in some way, affect or generate change in other words.


Role in the Project: Designer 

Conceptual Design. Poster Design

Typography Strategy. SCAD Atlanta. Spring 2016