Embrace is an app intended to provide help to parents who need to manage their time and activities to care for their baby, usually requiring support from family or professional caregivers. It works as a project management app and its main benefits are: allowing the parents to learn what the child and caregiver did during a shift, get information about what are the baby’s milestones, and record his/her growth, among others. Full mockup on the following link: https://invis.io/GS7AGOWYC
Role in the Project: Designer
Digital Design. App Design.
User Experience Practice. SCAD Atlanta. Spring 2015
Many parents seem to struggle to adapt to the new dynamic of their life when the baby arrives, especially first-time parents that don’t have experience on the matter. They require help from many different people (family, caregivers), who take care of childcare while they work or need to do some other activities. In turn, the baby also requires constant attention to keep track of their development, current routines, favorites activities, etc. The complex situation created by the participation of many people in childcare, in many cases, leads to miscommunication or confusion in caregivers, when they are unsure on the current structure or habits the baby has.
Embrace is intended to help organize parents when they have a small child and need support to take care of him/her. The need surges when parents take turns or when they require other caregivers (family and sitters) to care for the child; keeping all caregivers up-to-date on the current events or routines the baby maintains, becomes problematic, and it can lead to miscommunication or confusion. The app populates most popular options regarding food amounts, milestones, etc. according to the baby’s age, which helps parents when it comes to figuring out what their child needs at a certain age. The system will also record all preferences and activities saved automatically, so that other caregivers know the most current events, without necessarily asking all information to parents or other caregivers.
The stories for this projects were written in a "day-in-the-life" of first time parents who may need a village of people to help them babysit and take care of their baby. In these stories, there are several details provided by my brother's family, who at the time, just had a baby, and from whom I was able to identify the problem and pain points of their routine with my nephew.
Flow of different tasks to be performed by the users. The different shapes specify the screen that the user is viewing (square) the interaction required from the user (circle) and the background action from the system to answer to the user's request (triangle).
Based on the pain points and flow diagrams developed, I created the sketches that would take the user through the app, following the flow diagrams and resolving each pain point.
Each feature of the app is color coded to help the user access the content easily and to know where she is in any given time. The selection of colors and typography are meant to represent brightness and happiness, related to the the joy of having a baby, without looking like a typical baby-related app.