Atlanta Public Library Website
Realignment of the Atlanta Public Library Website, to improve the usability and access to resources. The site was developed after a thorough UX analysis of the current Atlanta-Fulton Public Library current website, and the establishement of each of the personals goals. Atlanta’s Public Library Live Site: www.apl.ceciliavillegas.net
Role in the Project: Designer in a Team, with Jenny Lanier and Hao-Wen Yang
Digital Design. Website Realignment.
User Experience Practice. SCAD Atlanta. Spring 2015
After and exhaustive analysis of the current website, we found that the search feature was extremely difficult to find, therefore accessing to content was limited and prevented users from learning the vast amount of resources the library offered. Also, the users cannot apply for a library card online, which implies that they couldn't check out books or use the library services online, even though the website permits this if you already have a library card.
This realignment of the site offers users the search functionality as the main feature, so they can search and filter their results; also the site provides a customized experience for the user’s homepage, once they log in; including a dashboard that features interests chosen by the user or learned based on the user's previous selections. We gave special importance to providing recommendations from librarians or fellow patrons so that the users would have more freedom to browse content.
The user can keep track of the books borrowed, requested or on holds, as well as of those in her family that use. The site will make recommendations for her, as well as, suggestions for her family.
Searching and browsing content is the mail feature of the site. The user can filter all content with a variety of options. The search box will move to the navigation, as a persistent element.
We defined different types of personas who would visit the site. Each one of them had their specific stories and goals, and therefore different behavior; for example: the leisure reader (Phoebe) is not going to browse the site in the same way as the researcher (Hannah) or the senior citizen (Jack).
After analyzing all the resources the Library had to offer in their website, and aligning them with our goals for each of the users, we restructured the website and it's sitemap so that all resources are easily accessible to them, and also, so that the site would allow each user to personalize their dashboard and preferences, once they log in.
With our goals all cleared we designed the pages of the site, thinking only on functionality, so that we could evaluate if everthing we required from the user worked, that all elements are clear, consistent and easy to use.
Each member of our team developed a style tile, that we deconstructucted and extracted the most valuable insights of each to create a unifying style tile that would determine the look-and-feel-of the website.